Comments on: How To Hurt Your Brand By Absolut http://www.cigarjack.net/2008/04/05/how-to-hurt-your-brand-by-absolut/ Cigar Reviews, Cigar Industry News, Smoking Ban Watch and a little about Libations and Food. Thu, 11 Mar 2010 18:57:44 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: SKYY Vodka Responds to Absolut Ad | Cigar Jack's Cigar Reviews and News http://www.cigarjack.net/2008/04/05/how-to-hurt-your-brand-by-absolut/comment-page-1/#comment-6117 SKYY Vodka Responds to Absolut Ad | Cigar Jack's Cigar Reviews and News Sat, 12 Apr 2008 21:26:55 +0000 http://www.cigarjack.net/2008/04/05/how-to-hurt-your-brand-by-absolut/#comment-6117 [...] wrote about Absolut’s stupid ad they ran awhile back. Well American made SKYY Vodka responded with a press release. Today, [...] [...] wrote about Absolut’s stupid ad they ran awhile back. Well American made SKYY Vodka responded with a press release. Today, [...]

]]> By: Joe http://www.cigarjack.net/2008/04/05/how-to-hurt-your-brand-by-absolut/comment-page-1/#comment-6092 Joe Wed, 09 Apr 2008 19:39:39 +0000 http://www.cigarjack.net/2008/04/05/how-to-hurt-your-brand-by-absolut/#comment-6092 Daniel, Sorry, I didn't notice I got a direct reply in the comments. I'm a designer, and work with ad/marketing agencies. So technically, I am, but it could be considered a loose association, I guess. Daniel,
Sorry, I didn’t notice I got a direct reply in the comments. I’m a designer, and work with ad/marketing agencies. So technically, I am, but it could be considered a loose association, I guess.

]]> By: Svenska http://www.cigarjack.net/2008/04/05/how-to-hurt-your-brand-by-absolut/comment-page-1/#comment-6080 Svenska Tue, 08 Apr 2008 14:34:39 +0000 http://www.cigarjack.net/2008/04/05/how-to-hurt-your-brand-by-absolut/#comment-6080 Whether you agree with the underlying politics of the ad or not, you've got admit they certainly created a HUGE buzz and generated a lot of free coverage for their brand. In the end, the number of people they wind up pissing off is going to be negligable when compared to the number of new people they've exposed to their product. I would imagine this was a calculated move from the get-go as most controversial advertising schemes are. Chances are, people will still be talking about this stunt in years to come. In the end, the ad has been retracted (quite predictably, given the "furor", but hey, that's just more coverage...) http://news.yahoo.com/s/nm/20080408/us_nm/mexico_absolut_dc Whether you agree with the underlying politics of the ad or not, you’ve got admit they certainly created a HUGE buzz and generated a lot of free coverage for their brand. In the end, the number of people they wind up pissing off is going to be negligable when compared to the number of new people they’ve exposed to their product. I would imagine this was a calculated move from the get-go as most controversial advertising schemes are. Chances are, people will still be talking about this stunt in years to come. In the end, the ad has been retracted (quite predictably, given the “furor”, but hey, that’s just more coverage…) http://news.yahoo.com/s/nm/20080408/us_nm/mexico_absolut_dc

]]> By: Adam Snider http://www.cigarjack.net/2008/04/05/how-to-hurt-your-brand-by-absolut/comment-page-1/#comment-6077 Adam Snider Mon, 07 Apr 2008 21:12:21 +0000 http://www.cigarjack.net/2008/04/05/how-to-hurt-your-brand-by-absolut/#comment-6077 Haha! Sorry, I couldn't resist. To be fair, if there were a comparable ad involving Canada, I'd probably be laughing at it as well. Haha! Sorry, I couldn’t resist. To be fair, if there were a comparable ad involving Canada, I’d probably be laughing at it as well.

]]> By: Jesse http://www.cigarjack.net/2008/04/05/how-to-hurt-your-brand-by-absolut/comment-page-1/#comment-6076 Jesse Mon, 07 Apr 2008 20:30:13 +0000 http://www.cigarjack.net/2008/04/05/how-to-hurt-your-brand-by-absolut/#comment-6076 Adam go back to your igloo! :o) Adam go back to your igloo! :o)

]]> By: Adam Snider http://www.cigarjack.net/2008/04/05/how-to-hurt-your-brand-by-absolut/comment-page-1/#comment-6075 Adam Snider Mon, 07 Apr 2008 19:49:35 +0000 http://www.cigarjack.net/2008/04/05/how-to-hurt-your-brand-by-absolut/#comment-6075 As someone who works in marketing (albeit online marketing, rather than "traditional" marketing), I have to agree with Joe. It's a daringly creative ad, but obviously flawed in that they didn't consider the effect it would have on the American market (which I assume has traditionally been larger than the Mexican market for Absolut). That said, when I do dip into the vodka, I'm typically drinking Smirnoff. And, I do have to say that, as a Canadian, I do find this ad a bit amusing. I have absolutely nothing against America or Americans (some of my best friends...), but I do enjoy the occasional playful jab in your direction. :p As someone who works in marketing (albeit online marketing, rather than “traditional” marketing), I have to agree with Joe. It’s a daringly creative ad, but obviously flawed in that they didn’t consider the effect it would have on the American market (which I assume has traditionally been larger than the Mexican market for Absolut).

That said, when I do dip into the vodka, I’m typically drinking Smirnoff.

And, I do have to say that, as a Canadian, I do find this ad a bit amusing. I have absolutely nothing against America or Americans (some of my best friends…), but I do enjoy the occasional playful jab in your direction. :p

]]> By: bjupton http://www.cigarjack.net/2008/04/05/how-to-hurt-your-brand-by-absolut/comment-page-1/#comment-6074 bjupton Mon, 07 Apr 2008 16:22:58 +0000 http://www.cigarjack.net/2008/04/05/how-to-hurt-your-brand-by-absolut/#comment-6074 People are upset by this? How silly. In an Abolut world, we'd all be bending a knee to King Olaf anyway. The mouthbreathers who are really upset by this are too busy drinking domestic macrobeer to notice. People are upset by this? How silly.

In an Abolut world, we’d all be bending a knee to King Olaf anyway.

The mouthbreathers who are really upset by this are too busy drinking domestic macrobeer to notice.

]]> By: Jesse http://www.cigarjack.net/2008/04/05/how-to-hurt-your-brand-by-absolut/comment-page-1/#comment-6051 Jesse Sun, 06 Apr 2008 19:53:02 +0000 http://www.cigarjack.net/2008/04/05/how-to-hurt-your-brand-by-absolut/#comment-6051 Skyy isn't too bad, but I don't buy really expensive vodka as my wife mainly uses it in her mixed drinks. Skyy isn’t too bad, but I don’t buy really expensive vodka as my wife mainly uses it in her mixed drinks.

]]> By: Daniel http://www.cigarjack.net/2008/04/05/how-to-hurt-your-brand-by-absolut/comment-page-1/#comment-6046 Daniel Sun, 06 Apr 2008 13:22:55 +0000 http://www.cigarjack.net/2008/04/05/how-to-hurt-your-brand-by-absolut/#comment-6046 Joe - Are you in the ad biz? With that said, I know Absolut went with the <a href="http://www.theaxisagency.com/home.html" rel="nofollow">Axis Agency</a> to head up its multicultural advertising, so they're probably responsible for the ad. As a former marketing/advertising reporter, I'm not sure how I feel about this. Joe – Are you in the ad biz? With that said, I know Absolut went with the Axis Agency to head up its multicultural advertising, so they’re probably responsible for the ad.

As a former marketing/advertising reporter, I’m not sure how I feel about this.

]]> By: stinkie http://www.cigarjack.net/2008/04/05/how-to-hurt-your-brand-by-absolut/comment-page-1/#comment-6039 stinkie Sat, 05 Apr 2008 20:55:56 +0000 http://www.cigarjack.net/2008/04/05/how-to-hurt-your-brand-by-absolut/#comment-6039 No Grey Goose here, I still have an issue with France... I guess I will have to try Skyy and Belvedere. It is a sad thing, Absolut has always been my go to brand for some good summer drinks. No Grey Goose here, I still have an issue with France… I guess I will have to try Skyy and Belvedere. It is a sad thing, Absolut has always been my go to brand for some good summer drinks.

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