We'll be interviewing Jonathan Drew of Drew Estate Cigars in the next couple of days. Recently, we wrote what turned out to be a popular post about cigar branding and marketing, so questions you have could be about that, about his groundbreaking ACID line -- or anything else you'd like.
Please leave any questions you have for Jonathan as comments on this post. Thank you!
Popularity: 3% [?]
{ 8 comments… read them below or add one }
Ask Jonathan “How did you get so darn cute?” and what was it like starting out. What challanges did he have to overcome to bring Acid to market?
Bill Pappy Ferrara
I’d love to know the exact differences between the liga privada no9 and the new T52.
Does he see on the horizon bans on the sales of tobacco products altogether in some communities? If so, how are they prepared to handle this?
mp/m
You might want to ask about his process for blending the flavors with the tobacco. Does he have a target flavor in mind, or is it magic.
I’m sure you are going to ask this. How does the recent ban in New York affect the company. Do they plan to do more traditional non-flavored cigars to help keep their market share?
Why does he hire psychopaths like Perez?
Ron: I take it you mean “psychopath” in a playful way, right?
Yes I meant it as a joke. But you have met Perez and probably know what I mean.
Most traditional cigar smokers have a distaste for flavored or infused cigars. Has the success of the ACID lines made it more difficult to market your other lines to the traditional cigar smoker?
Besides your own lines what cigars do you enjoy on a regular basis?
Almost everyone in the cigar industry seems to have a long standing family tradition in it. How difficult is it for someone outside of that to break into the cigar industry?
He states (or one of his marketing directors) that Drew Estate’s mantra is, “The Rebirth of the Cigar.” His company claims to do things their way. So what is it about the industry that necessitates a rebirth?
Smoking(not just cigars) is often seen as less socially accepted as it used to be. Does this pose a problem for introducing new generations to cigar smoking? If so, how do industry leaders hope to counteract this?